/* Layout: centered hero over sliding rows of ads, then sections that alternate between three grounds only: blush, paper and dark plum. One committed look in brand pink and berry. */
:root{
  --blush:#FBEAEC;
  --blush-deep:#F4D2D7;
  --paper:#FFF7F7;
  --peach:#FBE4DA;
  --lilac:#F0E0F0;
  --plum:#1F070C;
  --plum-2:#2E0C14;
  --ink:#2B0B12;
  --ink-soft:#7B4A52;
  --berry:#A8233F;
  --rose:#C8364E;
  --hot:#E04256;
  --line:rgba(168,35,63,.16);
  --display:"Familjen Grotesk","Helvetica Neue",Arial,sans-serif;
  --body:"Schibsted Grotesk","Helvetica Neue",Arial,sans-serif;
  --serif:"Instrument Serif",Georgia,"Times New Roman",serif;
  --ease:cubic-bezier(.22,.8,.24,1);
  color-scheme:light;
}
*{box-sizing:border-box}
html{background:var(--blush)}
body{margin:0;background:var(--blush);color:var(--ink);font-family:var(--body);font-size:17px;line-height:1.6;-webkit-font-smoothing:antialiased;overflow-x:hidden}
html.lenis,html.lenis body{height:auto}
.lenis.lenis-smooth{scroll-behavior:auto!important}
::selection{background:var(--berry);color:var(--paper)}
a{color:inherit}
img{max-width:100%}
.wrap{max-width:1180px;margin:0 auto;padding-left:max(16px,env(safe-area-inset-left,0px),4vw);padding-right:max(16px,env(safe-area-inset-right,0px),4vw)}
@media (min-width:1100px){.wrap{padding-left:40px;padding-right:40px}}

/* urgency bar: sits above the header and scrolls away */
.promo{position:relative;z-index:21;background:linear-gradient(90deg,#7A1428,#B42F48 25%,#A8233F 50%,#B42F48 75%,#7A1428);background-size:200% 100%;animation:promo 12s linear infinite;color:#FFEBEE;font-size:14px;line-height:1.35}
.promo .wrap{display:flex;align-items:center;justify-content:center;gap:10px 14px;flex-wrap:wrap;padding-block:9px;text-align:center}
.promo b{font-weight:700;color:#fff}
.promo a{display:inline-flex;align-items:center;gap:4px;text-decoration:none;font-weight:600;font-size:13px;color:#fff;border:1px solid rgba(255,235,238,.55);padding:3px 10px;border-radius:7px;transition:background .3s}
.promo a:hover{background:rgba(255,255,255,.14)}
@keyframes promo{to{background-position:-200% 0}}

/* header */
header{position:sticky;top:env(safe-area-inset-top,0px);z-index:20;background:transparent;border-bottom:1px solid transparent;transition:border-color .4s,background-color .4s,backdrop-filter .4s}
header.scrolled{border-bottom-color:var(--line);background:color-mix(in srgb,var(--blush) 84%,transparent);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px)}
.bar{display:flex;align-items:center;justify-content:space-between;gap:16px;padding-block:12px}
.brand{display:flex;align-items:center;gap:10px;text-decoration:none;font-family:var(--display);color:var(--berry)}
.brand img{width:46px;height:auto;display:block}
.brand .wm{display:flex;align-items:baseline;gap:7px}
.brand b{font-size:22px;font-weight:700;letter-spacing:-.02em}
.brand .wm span{font-size:13px;letter-spacing:.32em;font-weight:500}
nav{display:flex;gap:4px;align-items:center}
nav a{text-decoration:none;font-size:15px;font-weight:500;padding:8px 14px;border-radius:999px;transition:background .35s var(--ease),color .35s}
nav a:hover{background:var(--paper)}
nav a.pill{background:var(--berry);color:var(--paper);font-weight:600}
nav a.pill{transition:background .35s,transform .45s var(--ease),box-shadow .45s var(--ease)}
nav a.pill:hover{background:var(--ink);transform:translateY(-2px);box-shadow:0 12px 26px -12px rgba(224,66,86,.8)}
nav .np{position:relative;display:inline-flex;flex-direction:column;align-items:center;line-height:1.1}
nav .np i{font-style:normal;font-size:10px;font-weight:700;letter-spacing:.04em;background:var(--hot);color:#fff;padding:2px 6px;border-radius:5px;margin-top:3px;box-shadow:0 4px 12px -4px rgba(224,66,86,.7)}
@media (max-width:640px){nav a.hide-sm{display:none}.brand img{width:38px}.brand b{font-size:20px}.brand .wm span{display:none}nav a.pill{font-size:14px;padding:8px 12px}}

/* hero */
.hero{position:relative;overflow:hidden;min-height:600px;display:flex;flex-direction:column;justify-content:center;padding-block:clamp(64px,9vw,104px)}
.hero::before{content:"";position:absolute;inset:-20%;z-index:0;background:
  radial-gradient(40% 50% at 18% 30%,var(--paper),transparent 70%),
  radial-gradient(38% 46% at 82% 28%,var(--paper),transparent 70%),
  radial-gradient(45% 55% at 50% 90%,var(--blush-deep),transparent 70%),
  var(--blush);
  animation:drift 22s ease-in-out infinite alternate}
@keyframes drift{
  0%{transform:translate3d(0,0,0) rotate(0deg)}
  50%{transform:translate3d(4%,-3%,0) rotate(6deg)}
  100%{transform:translate3d(-4%,3%,0) rotate(-5deg)}}
.tape{position:absolute;inset:0;z-index:0;display:flex;flex-direction:column;justify-content:center;gap:22px;pointer-events:none;
  -webkit-mask-image:radial-gradient(ellipse 52% 46% at 50% 46%,transparent 0%,transparent 38%,rgba(0,0,0,.35) 70%,#000 100%);
          mask-image:radial-gradient(ellipse 52% 46% at 50% 46%,transparent 0%,transparent 38%,rgba(0,0,0,.35) 70%,#000 100%);
  opacity:.85}
/* the trailing padding equals the gap, so one set (items + gaps) measures exactly one loop step */
.row{--g:22px;display:flex;gap:var(--g);padding-right:var(--g);width:max-content;animation:slide var(--dur,48s) linear infinite;will-change:transform;backface-visibility:hidden}
.row.rev{animation-direction:reverse}
.row.slow{--dur:62s}
@keyframes slide{from{transform:translate3d(0,0,0)}to{transform:translate3d(calc(-1 * var(--shift,50%)),0,0)}}
.clip{position:relative;flex:none;height:178px;margin:0;border-radius:16px;overflow:hidden;display:flex;flex-direction:column;justify-content:flex-end;gap:2px;padding:12px;font-family:var(--display);box-shadow:0 18px 34px -22px rgba(43,11,18,.55);object-fit:cover}
/* whole-pixel widths (9:16, 16:9, 4:5 at this height) keep the loop step exact */
.clip.r{width:100px}
.clip.w{width:316px}
.clip.p{width:142px}
.clip span{font:600 10px var(--body);letter-spacing:.12em;text-transform:uppercase;opacity:.8}
.clip b{font-size:17px;line-height:1;letter-spacing:-.02em;font-weight:700}
.clip.w b{font-size:21px}
.clip::after{content:"";position:absolute;top:10px;right:10px;width:18px;height:18px;border-radius:50%;background:currentColor;opacity:.22}
.clip.p::after{border-radius:5px}
@media (max-width:640px){.clip{height:122px;padding:9px;border-radius:12px}.clip.r{width:69px}.clip.w{width:217px}.clip.p{width:98px}.clip b{font-size:13px}.clip.w b{font-size:15px}.tape{gap:14px}.row{--g:14px}}

.c1{background:linear-gradient(160deg,#C03048,#7A1428);color:#FFEBEE}
.c2{background:linear-gradient(160deg,#FFB79E,#E8572E);color:#4A1407}
.c3{background:linear-gradient(160deg,#3A1018,#1B0712);color:#F5CBD0}
.c4{background:linear-gradient(160deg,#E9D3F2,#BFA0D8);color:#3A1650}
.c5{background:linear-gradient(160deg,#2C3546,#141922);color:#DCE6F7}
.c6{background:linear-gradient(160deg,#3D5039,#1F2B1D);color:#E3EDC8}
.c7{background:linear-gradient(160deg,#FFF7F7,#F4D2D7);color:#A8233F}
.c8{background:linear-gradient(160deg,#F7C9A8,#E7A07C);color:#5A220E}

.hero-copy{position:relative;text-align:center;display:flex;flex-direction:column;align-items:center;margin-inline:auto;max-width:820px}
.hero-copy::before{content:"";position:absolute;inset:-50px -80px;z-index:-1;pointer-events:none;background:radial-gradient(closest-side,rgba(251,234,236,.92),rgba(251,234,236,.7) 55%,rgba(251,234,236,0))}
.tagpill{display:inline-flex;align-items:center;gap:8px;margin:0 0 22px;background:rgba(255,247,247,.85);border:1px solid var(--line);color:var(--berry);font-size:13px;font-weight:600;padding:6px 14px;border-radius:999px;backdrop-filter:blur(6px);-webkit-backdrop-filter:blur(6px)}
.tagpill i{width:7px;height:7px;border-radius:50%;background:var(--hot);box-shadow:0 0 0 0 rgba(224,66,86,.6);animation:ping 2s infinite}
@keyframes ping{70%{box-shadow:0 0 0 8px rgba(224,66,86,0)}100%{box-shadow:0 0 0 0 rgba(224,66,86,0)}}
h1{font-family:var(--display);font-weight:700;font-size:clamp(46px,7.4vw,96px);line-height:.95;letter-spacing:-.04em;margin:0 0 20px;text-wrap:balance}
h1 em{font-family:var(--serif);font-style:italic;font-weight:400;letter-spacing:-.01em;color:var(--berry)}
.lede{font-size:clamp(17px,1.7vw,20px);color:var(--ink-soft);max-width:30em;margin:0 0 32px;text-wrap:balance}
.ctas{display:flex;gap:12px;flex-wrap:wrap;justify-content:center}
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;font:600 16px var(--body);text-decoration:none;padding:15px 26px;border-radius:999px;border:1px solid var(--berry);cursor:pointer;transition:background .4s var(--ease),color .4s,transform .45s var(--ease),box-shadow .45s var(--ease)}
.btn:hover{transform:translateY(-3px);box-shadow:0 0 0 4px rgba(224,66,86,.14),0 16px 34px -12px rgba(224,66,86,.75)}
.btn:active{transform:translateY(-1px)}
.btn.solid{background:var(--berry);color:var(--paper);box-shadow:0 14px 30px -14px rgba(168,35,63,.8)}
.btn.solid:hover{background:var(--ink);border-color:var(--ink)}
.btn.ghost{background:rgba(255,247,247,.9);color:var(--berry)}
.btn.ghost:hover{background:var(--paper)}
.btn svg{width:16px;height:16px;transition:transform .4s var(--ease)}

/* ad-format chips sliding along the bottom of the hero */
.formats{position:relative;background:var(--blush);padding-block:clamp(56px,7vw,84px) clamp(48px,6vw,72px);overflow:hidden}
.chips{position:relative;display:grid;gap:10px;-webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent)}
.chips .row{--g:12px;--dur:40s}
.chips .row.rev{--dur:46s}
.chip-f{flex:none;display:inline-flex;align-items:center;gap:8px;background:rgba(255,247,247,.45);border:1px solid rgba(168,35,63,.1);border-radius:999px;padding:8px 16px;font-size:14px;font-weight:500;color:var(--ink-soft);white-space:nowrap}
.chip-f svg{width:14px;height:14px;color:var(--rose);opacity:.7}
@media (max-width:640px){.hero{min-height:520px}.tape{opacity:.55}.hero-copy::before{inset:-30px -10px}.chip-f{font-size:13px;padding:7px 11px}}

/* loading intro: logo and wordmark, then the hero ads scatter out from the middle */
.intro-ov{display:none}
html.intro .intro-ov{display:grid;place-items:center;position:fixed;inset:0;z-index:100;background:radial-gradient(60% 60% at 50% 50%,var(--paper),var(--blush));transition:opacity .7s var(--ease),transform 1s var(--ease);animation:iofail 0s 5s forwards}
html.intro-out .intro-ov{opacity:0;transform:scale(1.06);pointer-events:none}
@keyframes iofail{to{opacity:0;visibility:hidden}}
.io{display:flex;flex-direction:column;align-items:center;gap:16px}
.io img{width:96px;height:auto;animation:iopop .9s cubic-bezier(.2,1.5,.4,1) both}
.io-wm{margin:0;display:flex;align-items:baseline;gap:12px;font-family:var(--display);color:var(--berry)}
.io-wm b{display:flex;font-size:clamp(48px,9vw,96px);font-weight:700;letter-spacing:-.04em;line-height:1;overflow:hidden;padding-bottom:.08em}
.io-wm i{font-style:normal;display:inline-block;animation:iorise .7s var(--ease) both}
.io-wm i:nth-child(1){animation-delay:.15s}.io-wm i:nth-child(2){animation-delay:.2s}.io-wm i:nth-child(3){animation-delay:.25s}.io-wm i:nth-child(4){animation-delay:.3s}.io-wm i:nth-child(5){animation-delay:.35s}.io-wm i:nth-child(6){animation-delay:.4s}
.io-wm span{font-size:clamp(14px,2vw,20px);letter-spacing:.32em;font-weight:500;animation:iofade .8s .5s both}
.io-bar{display:block;width:140px;height:3px;border-radius:3px;background:var(--line);overflow:hidden}
.io-bar::after{content:"";display:block;height:100%;width:100%;background:var(--berry);transform-origin:left;animation:iobar .95s .1s var(--ease) both}
@keyframes iopop{from{opacity:0;transform:scale(.4) rotate(-14deg)}}
@keyframes iorise{from{transform:translateY(105%)}}
@keyframes iofade{from{opacity:0;transform:translateY(6px)}}
@keyframes iobar{from{transform:scaleX(0)}}
.hero-copy>*{transition:opacity .9s var(--ease),transform 1s var(--ease)}
.hero-copy>:nth-child(2){transition-delay:.12s}.hero-copy>:nth-child(3){transition-delay:.24s}
html.intro .hero-copy>*{opacity:0;transform:translateY(28px)}
.formats .chips{transition:opacity 1s .5s var(--ease),transform 1s .5s var(--ease)}
html.intro .formats .chips{opacity:0;transform:translateY(20px)}

/* sections */
section{position:relative;padding-block:clamp(72px,9vw,120px)}
.head{display:flex;justify-content:space-between;align-items:flex-end;gap:16px 24px;flex-wrap:wrap;margin-bottom:40px}
.head.center{flex-direction:column;align-items:center;text-align:center}
h2{font-family:var(--display);font-weight:700;font-size:clamp(36px,4.8vw,62px);line-height:1;letter-spacing:-.035em;margin:0;text-wrap:balance}
h2 em{font-family:var(--serif);font-style:italic;font-weight:400;letter-spacing:-.01em}
.head p{margin:0;color:var(--ink-soft);max-width:30em}

/* our work: dark wall of mixed formats, faded at the bottom */
#work{background:var(--plum);color:#FCEBED}
#work h2 em{color:#F58E9C}
#work .head p{color:#D6AFB5}
.wall-wrap{position:relative}
.wall .wk.p~.wk.p~.wk.p{display:none} /* show the ads plus 2 posts, so the last row is always complete */

.wall{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));grid-auto-rows:128px;grid-auto-flow:dense;gap:12px}
.wk{position:relative;margin:0;border-radius:14px;overflow:hidden;display:flex;flex-direction:column;justify-content:space-between;padding:clamp(12px,1.6vw,18px);transition:transform .6s var(--ease),box-shadow .6s var(--ease)}
.wk:hover{transform:translateY(-4px);box-shadow:0 24px 40px -20px rgba(0,0,0,.7)}
.wk.r{grid-row:span 4}
.wk.w{grid-column:span 2;grid-row:span 2}
.wk.p{grid-row:span 2}
.wk.big{grid-column:span 2;grid-row:span 4}
.wk>video,.wk>img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:0}
.wk>*{position:relative;z-index:1}
.wk .tg{display:flex;justify-content:space-between;align-items:center;gap:8px;font-size:11px;letter-spacing:.12em;text-transform:uppercase;font-weight:600}
.wk .fmt{display:inline-flex;align-items:center;gap:5px;background:rgba(0,0,0,.22);padding:3px 8px;border-radius:999px;letter-spacing:.06em}
.wk .fmt svg{width:10px;height:10px}
.wk b{font-family:var(--display);font-size:clamp(20px,2.2vw,30px);line-height:.98;letter-spacing:-.03em;font-weight:700;text-wrap:balance}
.wk.p b{font-size:clamp(17px,1.6vw,21px)}
.wk small{display:block;font-size:13px;opacity:.82;margin-top:6px;line-height:1.35}
.wk .play{position:absolute;top:50%;left:50%;width:46px;height:46px;margin:-23px 0 0 -23px;border-radius:50%;background:rgba(255,255,255,.18);backdrop-filter:blur(4px);display:grid;place-items:center;opacity:.9;z-index:1}
.wk .play svg{width:16px;height:16px;margin-left:2px}
.wall-cta{position:relative;display:flex;margin:32px auto 0;width:max-content;z-index:2;white-space:nowrap}
.btn.lime{background:#F8C6CD;color:var(--plum);border-color:#F8C6CD}
.btn.lime:hover{background:#fff;border-color:#fff}
@media (max-width:900px){.wall{grid-template-columns:repeat(2,minmax(0,1fr));grid-auto-rows:92px;gap:10px}}

/* pricing */
#pricing{background:var(--paper)}
.tier.t1{background:#fff}
.price-head{display:flex;flex-direction:column;align-items:center;text-align:center;gap:16px;margin-bottom:56px}
.offer{display:inline-flex;align-items:center;gap:10px;background:var(--ink);color:var(--paper);padding:6px 6px 6px 16px;border-radius:999px;font-size:14px;font-weight:600}
.offer i{font-style:normal;background:var(--hot);color:#fff;padding:5px 11px;border-radius:999px;font-weight:700;letter-spacing:.04em;animation:pulse 2.4s ease-in-out infinite}
@keyframes pulse{50%{transform:scale(1.06)}}
.tiers{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(14px,1.8vw,22px);align-items:stretch}
@media (max-width:980px){.tiers{grid-template-columns:1fr;max-width:540px;margin-inline:auto;row-gap:40px}}
.tier{position:relative;z-index:1;transition:transform .5s var(--ease),box-shadow .5s var(--ease);border-radius:24px;padding:clamp(22px,2.2vw,28px);display:flex;flex-direction:column;min-width:0;--tc:var(--ink);--ts:var(--ink-soft);--tl:var(--line);--acc:var(--berry);color:var(--tc)}
.tier.t2{background:linear-gradient(170deg,#F9D6DB,#F2B9C1);--tl:rgba(168,35,63,.22);box-shadow:0 30px 60px -34px rgba(168,35,63,.6)}
.tier.t3{background:linear-gradient(170deg,#B02A44,#6A1022);--tc:#FFF3F4;--ts:#F2C4CA;--tl:rgba(255,222,226,.24);--acc:#F8C6CD;box-shadow:0 30px 60px -30px rgba(106,16,34,.8)}
.tier:hover{z-index:2;transform:translateY(-8px) scale(1.025);box-shadow:0 0 0 2px rgba(224,66,86,.35),0 0 40px -6px rgba(224,66,86,.45),0 36px 70px -34px rgba(168,35,63,.8)}
.tier.t3:hover{box-shadow:0 0 0 2px rgba(248,198,205,.6),0 0 48px -4px rgba(224,66,86,.6),0 36px 70px -30px rgba(106,16,34,.9)}
.badge{position:absolute;top:-14px;left:50%;transform:translateX(-50%);white-space:nowrap;font-size:12px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;padding:6px 14px;border-radius:999px;background:var(--hot);color:#fff;box-shadow:0 10px 22px -10px rgba(224,66,86,.9)}
.t3 .tier:hover{z-index:2;transform:translateY(-8px) scale(1.025);box-shadow:0 0 0 2px rgba(224,66,86,.35),0 0 40px -6px rgba(224,66,86,.45),0 36px 70px -34px rgba(168,35,63,.8)}
.tier.t3:hover{box-shadow:0 0 0 2px rgba(248,198,205,.6),0 0 48px -4px rgba(224,66,86,.6),0 36px 70px -30px rgba(106,16,34,.9)}
.badge{background:#F8C6CD;color:#6A1022}
.tier h3{font-family:var(--display);font-weight:700;font-size:clamp(24px,2.2vw,28px);line-height:1.05;letter-spacing:-.025em;margin:0 0 4px}
.t-tag{margin:0 0 18px;font-size:14px;line-height:1.4;color:var(--ts);min-height:2.8em}
.imp{border-radius:16px;padding:16px 16px 14px;margin-bottom:16px;background:rgba(168,35,63,.08);text-align:center}
.t3 .imp{background:rgba(255,222,226,.12)}
.imp b{display:block;font-family:var(--display);font-size:clamp(44px,4.6vw,58px);font-weight:700;letter-spacing:-.045em;line-height:.95;color:var(--acc);font-variant-numeric:tabular-nums}
.imp span{display:block;margin-top:6px;font-size:12.5px;font-weight:700;letter-spacing:.14em;text-transform:uppercase}
.imp small{display:block;font-size:12px;color:var(--ts);margin-top:2px}
.t-price{padding:4px 0 14px}
.deal{display:flex;align-items:center;gap:8px;flex-wrap:wrap;margin-bottom:2px}
.deal .was{font-family:var(--display);font-size:18px;font-weight:600;color:var(--ts);text-decoration:line-through;text-decoration-color:var(--hot);text-decoration-thickness:2px}
.deal .off{background:var(--hot);color:#fff;font-size:11.5px;font-weight:700;letter-spacing:.04em;text-transform:uppercase;padding:4px 10px;border-radius:999px;white-space:nowrap}
.price{display:flex;align-items:baseline;gap:8px;flex-wrap:wrap}
.price .amt{font-family:var(--display);font-weight:700;font-size:clamp(36px,3.2vw,42px);letter-spacing:-.04em;line-height:1;font-variant-numeric:tabular-nums}
.price .per{color:var(--ts);font-size:15px;font-weight:500}
.billed{margin:4px 0 0;font-size:13.5px;color:var(--ts)}
.billed b{color:var(--tc);font-weight:600}
.tier>.btn{padding:13px 22px;font-size:15px;margin-bottom:18px}
.t3>.btn.solid{background:#FFF3F4;color:#6A1022;border-color:#FFF3F4}
.t3>.btn.solid:hover{background:#fff;border-color:#fff}
.plus{margin:0 0 10px;font-size:12px;letter-spacing:.12em;text-transform:uppercase;font-weight:700;color:var(--acc)}
.t1 .plus{color:var(--rose)}
.incl{list-style:none;margin:0;padding:0;display:grid;gap:10px}
.incl li{position:relative;display:flex;gap:10px;align-items:flex-start;font-size:14.5px;line-height:1.35;font-weight:500;cursor:help;border-radius:6px}
.ic{flex:none;width:18px;height:18px;padding:3px;border-radius:50%;background:rgba(168,35,63,.12);color:var(--berry);margin-top:1px}
.t3 .ic{background:rgba(255,222,226,.18);color:#F8C6CD}
.incl li[data-tip]:hover::after,.incl li[data-tip]:focus-visible::after{content:attr(data-tip);position:absolute;left:0;right:0;bottom:calc(100% + 6px);z-index:5;background:var(--ink);color:var(--paper);font-size:13px;font-weight:400;line-height:1.45;padding:10px 12px;border-radius:10px;box-shadow:0 12px 30px -12px rgba(43,11,18,.5);pointer-events:none}
.t-best{margin:auto 0 0;padding-top:16px;font-size:13px;line-height:1.4;color:var(--ts)}
.t-best span{display:block;margin-top:14px;padding-top:12px;border-top:1px solid var(--tl)}
.t-best b{font-weight:600;color:var(--acc);margin-right:6px}
.every{position:relative;z-index:1;margin-top:28px;display:flex;flex-wrap:wrap;justify-content:center;gap:10px 22px;font-size:14.5px;color:var(--ink-soft)}
.every span{display:inline-flex;align-items:center;gap:8px}
.tiers-note{position:relative;z-index:1;margin:14px 0 0;font-size:13.5px;color:var(--ink-soft);text-align:center}
.tiers-note a{color:var(--berry)}

/* poster banner */
.showcase{background:var(--paper);padding-block:0 clamp(72px,9vw,110px)}
.poster-bar{position:relative;overflow:hidden;border-radius:28px;background:radial-gradient(80% 120% at 85% 20%,#6A1022,transparent 60%),linear-gradient(120deg,var(--plum),var(--plum-2));color:#FCEBED;display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);min-height:320px;box-shadow:0 40px 80px -50px rgba(31,7,12,.9)}
.pb-copy{position:relative;z-index:2;padding:clamp(28px,4vw,48px);display:flex;flex-direction:column;align-items:flex-start;justify-content:center;gap:14px}
.pb-tag{background:var(--hot);color:#fff;font-size:11.5px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;padding:4px 10px;border-radius:6px;transform:rotate(-2deg)}
.pb-copy h2{font-size:clamp(32px,4vw,52px);line-height:.92;text-transform:uppercase;letter-spacing:-.03em}
.pb-copy p{margin:0;color:#D6AFB5;max-width:26em;font-size:15.5px}
.btn.light{background:#FFF3F4;color:var(--plum);border-color:#FFF3F4;margin-top:6px}
.btn.light:hover{background:#fff}
.pb-stack{position:relative;min-height:280px}
.poster{position:absolute;margin:0;width:clamp(150px,17vw,200px);aspect-ratio:4/5;border-radius:18px;padding:14px;display:flex;flex-direction:column;justify-content:flex-end;gap:4px;font-family:var(--display);box-shadow:0 26px 50px -18px rgba(0,0,0,.65);border:3px solid rgba(255,243,244,.9);transition:transform .7s var(--ease);object-fit:cover}
.poster span{font:600 10.5px var(--body);letter-spacing:.12em;text-transform:uppercase;opacity:.8}
.poster b{font-size:clamp(17px,1.7vw,22px);line-height:1;letter-spacing:-.02em}
.poster:nth-child(1){left:2%;top:18%;transform:rotate(-12deg)}
.poster:nth-child(2){left:24%;top:4%;transform:rotate(-4deg)}
.poster:nth-child(3){left:46%;top:16%;transform:rotate(6deg);z-index:2}
.poster:nth-child(4){left:70%;top:6%;transform:rotate(14deg)}
.poster-bar:hover .poster:nth-child(1){transform:rotate(-15deg) translate(-10px,-6px)}
.poster-bar:hover .poster:nth-child(2){transform:rotate(-6deg) translateY(-12px)}
.poster-bar:hover .poster:nth-child(3){transform:rotate(8deg) translateY(-14px)}
.poster-bar:hover .poster:nth-child(4){transform:rotate(17deg) translate(10px,-6px)}
@media (max-width:820px){.poster-bar{grid-template-columns:1fr}.pb-stack{min-height:240px;margin:0 0 -20px}.poster{width:140px}}

/* compare */
#compare{background:var(--blush)}
#compare h2 em{color:var(--berry)}
.vsrow{position:relative;z-index:1;display:grid;grid-template-columns:minmax(0,1fr) auto minmax(0,1fr);align-items:center;gap:clamp(14px,3vw,36px);margin:0 0 clamp(36px,5vw,56px)}
.vs-card{background:#FFF9F9;border-radius:22px;padding:clamp(20px,2.6vw,30px);display:grid;gap:6px;text-align:center}
.vs-card small{font-size:12.5px;letter-spacing:.12em;text-transform:uppercase;font-weight:600;color:var(--ink-soft)}
.vs-card b{font-family:var(--display);font-size:clamp(34px,4.4vw,54px);font-weight:700;letter-spacing:-.04em;line-height:1;color:var(--ink-soft);text-decoration:line-through;text-decoration-color:rgba(224,66,86,.6);text-decoration-thickness:3px}
.vs-card span{font-size:14.5px;color:var(--ink-soft)}
.vs-card.us{background:var(--berry);color:#FFF3F4;box-shadow:0 30px 60px -30px rgba(168,35,63,.9)}
.vs-card.us small,.vs-card.us span{color:#F5CBD0}
.vs-card.us b{color:#fff;text-decoration:none}
.vs-mid{display:grid;place-items:center;width:clamp(96px,11vw,140px);aspect-ratio:1;border-radius:50%;background:radial-gradient(circle at 35% 30%,#F27C8E,var(--hot) 45%,#A01C32);color:#fff;font-family:var(--display);font-weight:700;font-size:clamp(40px,5vw,64px);letter-spacing:-.04em;box-shadow:0 0 0 10px rgba(224,66,86,.12),0 24px 50px -16px rgba(224,66,86,.8);animation:vsbeat 2.6s ease-in-out infinite}
@keyframes vsbeat{50%{transform:scale(1.07);box-shadow:0 0 0 16px rgba(224,66,86,.08),0 28px 60px -16px rgba(224,66,86,.9)}}
@media (max-width:700px){.vsrow{grid-template-columns:1fr;justify-items:center}.vsrow .vs-card{width:100%}.vs-mid{margin:-34px 0;z-index:2;width:92px;font-size:38px}}
.cmp-table{position:relative;z-index:1;background:#FFF9F9;border-radius:24px;overflow-x:auto;box-shadow:0 30px 60px -40px rgba(90,25,40,.5)}
.cmp-table table{width:100%;border-collapse:collapse;min-width:640px;font-size:15.5px}
.cmp-table th{font-size:12px;letter-spacing:.12em;text-transform:uppercase;font-weight:600;color:var(--ink-soft);text-align:left;padding:18px 22px 12px;vertical-align:bottom}
.cmp-table th small{display:block;text-transform:none;letter-spacing:0;font-weight:400;font-size:12px;margin-top:2px}
.cmp-table td{padding:20px 22px;border-top:1px solid var(--line);vertical-align:middle}
.cmp-table td:first-child{font-family:var(--display);font-weight:700;font-size:19px;letter-spacing:-.02em}
.cmp-table td:first-child small{display:block;font-family:var(--body);font-weight:400;font-size:13px;color:var(--ink-soft);letter-spacing:0}
.cmp-table .old{color:var(--ink-soft);text-decoration:line-through;text-decoration-color:rgba(123,74,82,.5)}
.cmp-table .us{color:var(--berry);font-weight:700;font-size:18px}
.cmp-table .sv{font-family:var(--display);font-weight:700;font-size:22px;color:#fff;background:var(--berry);border-radius:10px;padding:4px 10px;white-space:nowrap}
.cmp-table th.hl,.cmp-table td.hl{background:rgba(168,35,63,.05)}
.fine{margin:18px auto 0;font-size:12.5px;line-height:1.55;color:var(--ink-soft);max-width:62em;text-align:center}
.fine a{color:var(--berry)}

/* contact */
#contact{background:var(--plum)}
.contact{position:relative;z-index:1;background:var(--paper);border-radius:28px;padding:clamp(28px,5vw,64px);display:grid;grid-template-columns:.9fr 1.1fr;gap:clamp(28px,5vw,72px);box-shadow:0 30px 70px -45px rgba(168,35,63,.55)}
.contact>*{min-width:0}
@media (max-width:820px){.contact{grid-template-columns:1fr}}
.contact h2{margin-bottom:18px}
.contact h2 em{color:var(--berry)}
.contact .intro{color:var(--ink-soft);margin:0 0 28px;max-width:26em}
.direct{display:grid;gap:14px}
.direct .row{display:flex;align-items:center;justify-content:space-between;gap:12px;padding:16px 0;border-top:1px solid var(--line);flex-wrap:wrap;width:auto;animation:none}
.direct small{display:block;font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--ink-soft);font-weight:600}
.direct .val{font-family:var(--display);font-size:20px;font-weight:600;color:var(--berry);text-decoration:none;user-select:all;word-break:break-all}
.chip{font:600 13px var(--body);border:1px solid var(--line);background:transparent;color:var(--ink);padding:8px 14px;border-radius:999px;cursor:pointer;text-decoration:none;transition:background .35s,border-color .35s}
.chip:hover{background:var(--blush);border-color:var(--berry)}
form{display:grid;gap:14px}
.two{display:grid;grid-template-columns:1fr 1fr;gap:14px}
@media (max-width:520px){.two{grid-template-columns:1fr}}
label{display:grid;gap:6px;font-size:14px;font-weight:500}
input,textarea,select{font:inherit;font-size:16px;color:var(--ink);background:var(--blush);border:1px solid transparent;border-radius:14px;padding:14px 16px;width:100%;transition:border-color .3s,background .3s}
textarea{min-height:120px;resize:vertical}
input:focus,textarea:focus,select:focus{outline:none;border-color:var(--berry);background:#fff}
.formnote{font-size:14px;color:var(--ink-soft);margin:4px 0 0;min-height:1.4em}
.formnote.on{color:var(--berry);font-weight:500}

/* footer */
footer{background:var(--plum);color:#D6AFB5;padding-block:8px 56px}
footer .foot{border-top-color:rgba(248,198,205,.18);color:#D6AFB5}
footer nav a:hover{background:rgba(255,255,255,.08)}
.foot{display:flex;justify-content:space-between;align-items:center;gap:20px;flex-wrap:wrap;border-top:1px solid var(--line);padding-top:28px;font-size:14px;color:var(--ink-soft)}
.foot nav a{font-size:14px}

/* legal and 404 pages */
.page-plain footer{background:transparent;color:var(--ink-soft)}
.page-plain footer .foot{border-top-color:var(--line);color:var(--ink-soft)}
.page-plain footer nav a:hover{background:var(--paper)}
.legal{max-width:760px;padding-block:clamp(48px,8vw,96px)}
.legal h1{font-size:clamp(40px,6vw,68px);margin-bottom:12px}
.legal .upd{color:var(--ink-soft);font-size:15px;margin:0 0 28px}
.legal h2{font-size:15px;letter-spacing:.14em;text-transform:uppercase;color:var(--rose);margin:56px 0 4px;padding-top:28px;border-top:1px solid var(--line);font-family:var(--body);font-weight:600}
.legal h3{font-family:var(--display);font-size:21px;font-weight:600;margin:32px 0 8px;letter-spacing:-.01em}
.legal p,.legal li{max-width:65ch}
.legal ul{padding-left:20px}
.legal strong{font-weight:600}
.back{display:inline-flex;margin-top:48px}
.notfound{padding-block:clamp(80px,14vw,160px);max-width:640px}
.notfound .code{font-family:var(--display);font-weight:700;font-size:15px;letter-spacing:.14em;color:var(--rose)}
.notfound .ctas{justify-content:flex-start}

/* reveal: visible at rest, gentle lift when JS runs */
.js .rv{transform:translateY(18px);opacity:.35;transition:transform 1s var(--ease),opacity 1s var(--ease)}
.js .rv.in{transform:none;opacity:1}
:focus-visible{outline:2px solid var(--berry);outline-offset:3px;border-radius:8px}

/* falling hearts: drawn only over the hero, pricing and contact sections */
body{position:relative}
/* hearts live inside their own section and move with CSS, so they scroll smoothly on phones */
.rain-layer{position:absolute;inset:0;overflow:hidden;pointer-events:none;z-index:1;contain:strict}
.rh{position:absolute;top:0;width:var(--s);height:var(--s);will-change:transform;animation:rfall var(--d) linear var(--dl) infinite}
.rh b{display:block;width:100%;height:100%;background:var(--img) center/contain no-repeat;opacity:var(--o);animation:rsway var(--sw) ease-in-out var(--swd) infinite alternate;will-change:transform}
@keyframes rfall{from{transform:translate3d(0,calc(-1 * var(--s)),0)}to{transform:translate3d(0,var(--fall),0)}}
@keyframes rsway{from{transform:translate3d(calc(-1 * var(--a)),0,0) rotate(calc(var(--r) - 9deg))}to{transform:translate3d(var(--a),0,0) rotate(calc(var(--r) + 9deg))}}
main,footer{position:relative}
.tiers,.price-head{position:relative}
.hero-copy,.chips,.tiers,.every,.tiers-note,.price-head,.contact{z-index:3}

.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0)}

@media (prefers-reduced-motion:reduce){
  .js .rv{transform:none;opacity:1;transition:none}
}

/* ===== Cleaner version: calmer motion, fewer colors, no hype ===== */
.hero{min-height:560px}
.hero::before{animation:none}
.tape{opacity:.6}
.row{--dur:80s}
.row.slow{--dur:100s}
.trust{display:flex;flex-wrap:wrap;justify-content:center;gap:6px 22px;margin:26px 0 0;font-size:14px;color:var(--ink-soft)}
.trust span{display:inline-flex;align-items:center;gap:8px}
.trust span+span::before{content:"";width:4px;height:4px;border-radius:50%;background:var(--rose);opacity:.6;margin-right:14px}
@media (max-width:640px){.trust span+span::before{display:none}.trust{flex-direction:column;align-items:center}}
.btn:hover{transform:translateY(-2px);box-shadow:0 12px 26px -14px rgba(168,35,63,.6)}
nav a.pill:hover{box-shadow:none}

/* how it works */
#how{background:var(--paper)}
.steps{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(14px,2vw,24px);counter-reset:st}
.steps li{position:relative;background:#fff;border:1px solid var(--line);border-radius:20px;padding:clamp(22px,2.4vw,30px);display:grid;gap:8px;align-content:start;counter-increment:st}
.steps li::before{content:counter(st);display:grid;place-items:center;width:34px;height:34px;border-radius:50%;background:var(--blush);color:var(--berry);font:700 15px var(--display);margin-bottom:6px}
.steps b{font-family:var(--display);font-size:21px;letter-spacing:-.02em;line-height:1.15}
.steps span{color:var(--ink-soft);font-size:15.5px;line-height:1.5}
@media (max-width:820px){.steps{grid-template-columns:1fr}}

/* pricing, calmer */
#pricing{background:var(--blush)}
.price-head h2 em{color:var(--berry)}
.price-head p{margin:0;color:var(--ink-soft);max-width:34em}
.tier,.tier.t1,.tier.t2,.tier.t3{background:#fff;color:var(--ink);--tc:var(--ink);--ts:var(--ink-soft);--tl:var(--line);--acc:var(--berry);box-shadow:0 1px 0 rgba(43,11,18,.04)}
.tier.t2{border:2px solid var(--berry);box-shadow:0 24px 50px -32px rgba(168,35,63,.55)}
.tier .ic,.t3 .ic{background:var(--blush);color:var(--berry)}
.tier .imp,.t3 .imp{background:var(--paper)}
.imp b{font-size:clamp(36px,3.6vw,46px)}
.t3>.btn.solid{background:var(--berry);color:var(--paper);border-color:var(--berry)}
.t3>.btn.solid:hover{background:var(--ink);border-color:var(--ink)}
.badge,.t3 .badge{background:var(--berry);color:#fff;box-shadow:none;letter-spacing:.08em}
.tier:hover,.tier.t3:hover{transform:translateY(-4px);box-shadow:0 24px 50px -30px rgba(168,35,63,.55)}
.tier.t2:hover{box-shadow:0 28px 56px -30px rgba(168,35,63,.7)}
.price .amt{color:var(--ink)}
.t-best b{color:var(--berry)}

/* comparison, calmer */
#compare{background:var(--paper)}
.cmp-lead{max-width:40em;margin:0 auto 32px;text-align:center;color:var(--ink-soft);font-size:17px}
.cmp-lead b{color:var(--ink)}
.cmp-table{background:#fff;border:1px solid var(--line);box-shadow:none}
.cmp-table .old{text-decoration:none}
.cmp-table .sv{background:transparent;color:var(--berry);font-size:18px;padding:0}

/* faq */
#faq{background:var(--blush)}
.faq-wrap{max-width:820px}
.faq{display:grid;gap:10px}
.faq details{background:#fff;border:1px solid var(--line);border-radius:16px;padding:0 22px}
.faq summary{cursor:pointer;list-style:none;padding:18px 0;font-weight:600;font-size:17px;display:flex;justify-content:space-between;gap:16px}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";color:var(--berry);font-weight:700;transition:transform .3s}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq details p{margin:0 0 18px;color:var(--ink-soft);max-width:62ch}

/* ===== Round 2: tier colors, Best value, every tier lifts, calmer poster banner ===== */
.tier.t1{background:#fff}
.tier.t2{background:linear-gradient(170deg,#FCE6E9,#F5CBD0);--tl:rgba(168,35,63,.2)}
.tier.t3{background:linear-gradient(170deg,#B02A44,#6A1022);border:0;--tc:#FFF3F4;--ts:#F2C4CA;--tl:rgba(255,222,226,.24);--acc:#F8C6CD;color:var(--tc);box-shadow:0 30px 60px -30px rgba(106,16,34,.7)}
.tier.t3 .ic{background:rgba(255,222,226,.18);color:#F8C6CD}
.tier.t3 .imp{background:rgba(255,222,226,.12)}
.tier.t3 .price .amt,.tier.t3 .t-best b{color:#FFF3F4}
.t3>.btn.solid{background:#FFF3F4;color:#6A1022;border-color:#FFF3F4}
.t3>.btn.solid:hover{background:#fff;border-color:#fff}
.tier.t3 .badge{background:#FFF3F4;color:var(--berry)}
/* the reveal rule (.js .rv.in) was overriding the hover lift on Starter and Growth */
.js .tiers>.tier.rv:hover,.tiers>.tier:hover{z-index:2;transform:translateY(-6px);box-shadow:0 0 0 2px rgba(224,66,86,.25),0 30px 60px -30px rgba(168,35,63,.6)}
.js .tiers>.tier.t3.rv:hover,.tiers>.tier.t3:hover{box-shadow:0 0 0 2px rgba(248,198,205,.5),0 36px 70px -30px rgba(106,16,34,.85)}
.showcase{background:var(--blush)}
.pb-tag{background:rgba(255,243,244,.14);color:#F8C6CD;transform:none;border:1px solid rgba(248,198,205,.3)}
.pb-copy h2{text-transform:none;line-height:1}
.poster:nth-child(1){left:0}.poster:nth-child(2){left:20%}.poster:nth-child(3){left:40%}.poster:nth-child(4){left:60%}

/* ===== Round 3: full-screen hero, gentler tier colors, clean poster banner ===== */
.hero{min-height:max(600px,calc(100svh - 70px))}
.hero .tape{justify-content:space-evenly}
.hero h1{font-size:clamp(50px,8.6vw,124px)}
.hero .lede{font-size:clamp(17px,1.5vw,21px)}
@media (max-width:640px){.hero{min-height:max(520px,calc(100svh - 64px))}}
.tier.t2{background:#FFF8F8;--tl:rgba(168,35,63,.16)}
.tier.t3{background:#FCEDEF;border:1px solid rgba(168,35,63,.18);--tc:var(--ink);--ts:var(--ink-soft);--tl:rgba(168,35,63,.16);--acc:var(--berry);box-shadow:0 1px 0 rgba(43,11,18,.04)}
.tier.t3 .ic{background:#fff;color:var(--berry)}
.tier.t3 .imp{background:#fff}
.tier.t3 .price .amt{color:var(--ink)}
.tier.t3 .t-best b{color:var(--berry)}
.t3>.btn.solid{background:var(--berry);color:var(--paper);border-color:var(--berry)}
.t3>.btn.solid:hover{background:var(--ink);border-color:var(--ink)}
.tier.t3 .badge{background:var(--berry);color:#fff}
.js .tiers>.tier.t3.rv:hover,.tiers>.tier.t3:hover{box-shadow:0 0 0 2px rgba(224,66,86,.25),0 30px 60px -30px rgba(168,35,63,.6)}
.poster-bar{background:#fff;color:var(--ink);border:1px solid var(--line);box-shadow:0 30px 60px -44px rgba(168,35,63,.45)}
.pb-tag{background:var(--blush);color:var(--berry);border:0}
.pb-copy h2{color:var(--ink)}
.pb-copy p{color:var(--ink-soft)}
.pb-stack{background:linear-gradient(160deg,var(--blush),#FFF8F8)}
.poster{border:0;box-shadow:0 18px 36px -22px rgba(43,11,18,.5)}
.poster:nth-child(1){transform:rotate(-6deg)}.poster:nth-child(2){transform:rotate(-2deg)}.poster:nth-child(3){transform:rotate(3deg)}.poster:nth-child(4){transform:rotate(7deg)}
.poster-bar:hover .poster:nth-child(1){transform:rotate(-7deg) translateY(-6px)}
.poster.ph{overflow:hidden;color:#fff;background:#3A1520}.poster.ph>img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:0}.poster.ph::before{content:"";position:absolute;inset:0;z-index:1;background:linear-gradient(180deg,transparent 50%,rgba(20,5,8,.72))}.poster.ph>span,.poster.ph>b{position:relative;z-index:2}
.poster-bar:hover .poster:nth-child(2){transform:rotate(-3deg) translateY(-8px)}
.poster-bar:hover .poster:nth-child(3){transform:rotate(4deg) translateY(-10px)}
.poster-bar:hover .poster:nth-child(4){transform:rotate(8deg) translateY(-6px)}
.poster:nth-child(1){top:20%}.poster:nth-child(2){top:12%}.poster:nth-child(3){top:20%}.poster:nth-child(4){top:12%}
.tier.t2 .imp{background:#fff}

/* ===== Round 4: bigger background ads, discount-first prices, less text ===== */
.clip{height:222px}
.clip.r{width:125px}.clip.w{width:395px}.clip.p{width:178px}
.clip b{font-size:20px}.clip.w b{font-size:25px}.clip span{font-size:11px}
@media (max-width:640px){.clip{height:140px}.clip.r{width:79px}.clip.w{width:249px}.clip.p{width:112px}.clip b{font-size:14px}.clip.w b{font-size:17px}}
.tier h3{margin-bottom:16px}
.imp small{display:none}
.t-price{padding:6px 0 16px;display:grid;gap:6px;justify-items:start}
.off{display:inline-block;background:var(--hot,#E04256);color:#fff;font-size:12px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;padding:5px 10px;border-radius:999px}
.price{align-items:baseline;gap:10px}
.price .amt{font-size:clamp(42px,3.8vw,52px);color:var(--berry)}
.tier.t3 .price .amt{color:var(--berry)}
.was{font-family:var(--display);font-size:22px;font-weight:600;color:var(--ink-soft);text-decoration-thickness:2px;text-decoration-color:rgba(168,35,63,.6)}
.billed{margin:0;font-size:14px}

/* ===== Round 5: soft swirl texture on Why choose AI ads ===== */
#compare{overflow:hidden;isolation:isolate}
#compare::before,#compare::after{content:"";position:absolute;z-index:-1;pointer-events:none;width:min(560px,70vw);aspect-ratio:1;background:url("data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A//www.w3.org/2000/svg%22%20viewBox%3D%220%200%20600%20600%22%20fill%3D%22none%22%20stroke%3D%22%23A8233F%22%20stroke-width%3D%221.4%22%20stroke-linecap%3D%22round%22%3E%3Cpath%20d%3D%22M-20%20420C80%20300%20170%20520%20290%20400S470%20210%20620%20300%22/%3E%3Cpath%20d%3D%22M-20%20450C80%20330%20170%20550%20290%20430S470%20240%20620%20330%22%20opacity%3D%22.6%22/%3E%3Cpath%20d%3D%22M-20%20480C80%20360%20170%20580%20290%20460S470%20270%20620%20360%22%20opacity%3D%22.35%22/%3E%3C/svg%3E") center/contain no-repeat;opacity:.13}
#compare::before{top:-90px;left:-140px;transform:rotate(-8deg)}
#compare::after{bottom:-120px;right:-140px;transform:rotate(172deg)}
#compare .wrap{position:relative}
#compare .wrap::before{content:"";position:absolute;z-index:-1;top:6px;right:8%;width:10px;height:10px;border-radius:50%;border:1.5px solid rgba(168,35,63,.35);box-shadow:-46px 34px 0 -2px rgba(224,66,86,.18)}
@media (max-width:640px){#compare::before{top:-60px;left:-120px}#compare::after{bottom:-80px;right:-120px}}
#compare::before,#compare::after{opacity:.18}@media (max-width:640px){#compare .wrap::before{display:none}}

/* ===== Round 6: light texture through the page (swirls, rings, dots) ===== */
#how{background-image:url("data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A//www.w3.org/2000/svg%22%20viewBox%3D%220%200%20400%20400%22%20fill%3D%22none%22%20stroke%3D%22%23A8233F%22%20stroke-width%3D%221.3%22%20stroke-opacity%3D%220.16%22%3E%3Ccircle%20cx%3D%22200%22%20cy%3D%22200%22%20r%3D%22190%22/%3E%3Ccircle%20cx%3D%22200%22%20cy%3D%22200%22%20r%3D%22150%22%20stroke-opacity%3D%220.112%22/%3E%3Ccircle%20cx%3D%22200%22%20cy%3D%22200%22%20r%3D%22110%22%20stroke-opacity%3D%220.072%22/%3E%3C/svg%3E"),url("data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A//www.w3.org/2000/svg%22%20viewBox%3D%220%200%20108%2086%22%20fill%3D%22%23A8233F%22%20fill-opacity%3D%220.22%22%3E%3Ccircle%20cx%3D%2210%22%20cy%3D%2210%22%20r%3D%222%22/%3E%3Ccircle%20cx%3D%2210%22%20cy%3D%2232%22%20r%3D%222%22/%3E%3Ccircle%20cx%3D%2210%22%20cy%3D%2254%22%20r%3D%222%22/%3E%3Ccircle%20cx%3D%2210%22%20cy%3D%2276%22%20r%3D%222%22/%3E%3Ccircle%20cx%3D%2232%22%20cy%3D%2210%22%20r%3D%222%22/%3E%3Ccircle%20cx%3D%2232%22%20cy%3D%2232%22%20r%3D%222%22/%3E%3Ccircle%20cx%3D%2232%22%20cy%3D%2254%22%20r%3D%222%22/%3E%3Ccircle%20cx%3D%2232%22%20cy%3D%2276%22%20r%3D%222%22/%3E%3Ccircle%20cx%3D%2254%22%20cy%3D%2210%22%20r%3D%222%22/%3E%3Ccircle%20cx%3D%2254%22%20cy%3D%2232%22%20r%3D%222%22/%3E%3Ccircle%20cx%3D%2254%22%20cy%3D%2254%22%20r%3D%222%22/%3E%3Ccircle%20cx%3D%2254%22%20cy%3D%2276%22%20r%3D%222%22/%3E%3Ccircle%20cx%3D%2276%22%20cy%3D%2210%22%20r%3D%222%22/%3E%3Ccircle%20cx%3D%2276%22%20cy%3D%2232%22%20r%3D%222%22/%3E%3Ccircle%20cx%3D%2276%22%20cy%3D%2254%22%20r%3D%222%22/%3E%3Ccircle%20cx%3D%2276%22%20cy%3D%2276%22%20r%3D%222%22/%3E%3Ccircle%20cx%3D%2298%22%20cy%3D%2210%22%20r%3D%222%22/%3E%3Ccircle%20cx%3D%2298%22%20cy%3D%2232%22%20r%3D%222%22/%3E%3Ccircle%20cx%3D%2298%22%20cy%3D%2254%22%20r%3D%222%22/%3E%3Ccircle%20cx%3D%2298%22%20cy%3D%2276%22%20r%3D%222%22/%3E%3C/svg%3E");background-repeat:no-repeat;background-position:right -170px top -150px,left 6% bottom 60px;background-size:440px,108px}
#work{background-image:url("data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A//www.w3.org/2000/svg%22%20viewBox%3D%220%200%20600%20600%22%20fill%3D%22none%22%20stroke%3D%22%23F58E9C%22%20stroke-width%3D%221.4%22%20stroke-linecap%3D%22round%22%20stroke-opacity%3D%220.16%22%3E%3Cpath%20d%3D%22M-20%20420C80%20300%20170%20520%20290%20400S470%20210%20620%20300%22/%3E%3Cpath%20d%3D%22M-20%20450C80%20330%20170%20550%20290%20430S470%20240%20620%20330%22%20stroke-opacity%3D%220.096%22/%3E%3Cpath%20d%3D%22M-20%20480C80%20360%20170%20580%20290%20460S470%20270%20620%20360%22%20stroke-opacity%3D%220.056%22/%3E%3C/svg%3E");background-repeat:no-repeat;background-position:left -180px bottom -170px;background-size:560px}
#pricing{background-image:url("data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A//www.w3.org/2000/svg%22%20viewBox%3D%220%200%20600%20600%22%20fill%3D%22none%22%20stroke%3D%22%23A8233F%22%20stroke-width%3D%221.4%22%20stroke-linecap%3D%22round%22%20stroke-opacity%3D%220.15%22%3E%3Cpath%20d%3D%22M-20%20420C80%20300%20170%20520%20290%20400S470%20210%20620%20300%22/%3E%3Cpath%20d%3D%22M-20%20450C80%20330%20170%20550%20290%20430S470%20240%20620%20330%22%20stroke-opacity%3D%220.090%22/%3E%3Cpath%20d%3D%22M-20%20480C80%20360%20170%20580%20290%20460S470%20270%20620%20360%22%20stroke-opacity%3D%220.052%22/%3E%3C/svg%3E"),url("data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A//www.w3.org/2000/svg%22%20viewBox%3D%220%200%2040%2040%22%20fill%3D%22none%22%20stroke%3D%22%23A8233F%22%20stroke-width%3D%221.5%22%20stroke-opacity%3D%220.28%22%3E%3Ccircle%20cx%3D%2220%22%20cy%3D%2220%22%20r%3D%2217%22/%3E%3C/svg%3E"),url("data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A//www.w3.org/2000/svg%22%20viewBox%3D%220%200%20400%20400%22%20fill%3D%22none%22%20stroke%3D%22%23A8233F%22%20stroke-width%3D%221.3%22%20stroke-opacity%3D%220.12%22%3E%3Ccircle%20cx%3D%22200%22%20cy%3D%22200%22%20r%3D%22190%22/%3E%3Ccircle%20cx%3D%22200%22%20cy%3D%22200%22%20r%3D%22150%22%20stroke-opacity%3D%220.084%22/%3E%3Ccircle%20cx%3D%22200%22%20cy%3D%22200%22%20r%3D%22110%22%20stroke-opacity%3D%220.054%22/%3E%3C/svg%3E");background-repeat:no-repeat;background-position:left -200px top -110px,right 12% top 120px,right -220px top 46%;background-size:560px,30px,420px}
#faq{background-image:url("data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A//www.w3.org/2000/svg%22%20viewBox%3D%220%200%20400%20400%22%20fill%3D%22none%22%20stroke%3D%22%23A8233F%22%20stroke-width%3D%221.3%22%20stroke-opacity%3D%220.15%22%3E%3Ccircle%20cx%3D%22200%22%20cy%3D%22200%22%20r%3D%22190%22/%3E%3Ccircle%20cx%3D%22200%22%20cy%3D%22200%22%20r%3D%22150%22%20stroke-opacity%3D%220.105%22/%3E%3Ccircle%20cx%3D%22200%22%20cy%3D%22200%22%20r%3D%22110%22%20stroke-opacity%3D%220.068%22/%3E%3C/svg%3E"),url("data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A//www.w3.org/2000/svg%22%20viewBox%3D%220%200%20600%20600%22%20fill%3D%22none%22%20stroke%3D%22%23A8233F%22%20stroke-width%3D%221.4%22%20stroke-linecap%3D%22round%22%20stroke-opacity%3D%220.14%22%3E%3Cpath%20d%3D%22M-20%20420C80%20300%20170%20520%20290%20400S470%20210%20620%20300%22/%3E%3Cpath%20d%3D%22M-20%20450C80%20330%20170%20550%20290%20430S470%20240%20620%20330%22%20stroke-opacity%3D%220.084%22/%3E%3Cpath%20d%3D%22M-20%20480C80%20360%20170%20580%20290%20460S470%20270%20620%20360%22%20stroke-opacity%3D%220.049%22/%3E%3C/svg%3E"),url("data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A//www.w3.org/2000/svg%22%20viewBox%3D%220%200%20108%2086%22%20fill%3D%22%23A8233F%22%20fill-opacity%3D%220.2%22%3E%3Ccircle%20cx%3D%2210%22%20cy%3D%2210%22%20r%3D%222%22/%3E%3Ccircle%20cx%3D%2210%22%20cy%3D%2232%22%20r%3D%222%22/%3E%3Ccircle%20cx%3D%2210%22%20cy%3D%2254%22%20r%3D%222%22/%3E%3Ccircle%20cx%3D%2210%22%20cy%3D%2276%22%20r%3D%222%22/%3E%3Ccircle%20cx%3D%2232%22%20cy%3D%2210%22%20r%3D%222%22/%3E%3Ccircle%20cx%3D%2232%22%20cy%3D%2232%22%20r%3D%222%22/%3E%3Ccircle%20cx%3D%2232%22%20cy%3D%2254%22%20r%3D%222%22/%3E%3Ccircle%20cx%3D%2232%22%20cy%3D%2276%22%20r%3D%222%22/%3E%3Ccircle%20cx%3D%2254%22%20cy%3D%2210%22%20r%3D%222%22/%3E%3Ccircle%20cx%3D%2254%22%20cy%3D%2232%22%20r%3D%222%22/%3E%3Ccircle%20cx%3D%2254%22%20cy%3D%2254%22%20r%3D%222%22/%3E%3Ccircle%20cx%3D%2254%22%20cy%3D%2276%22%20r%3D%222%22/%3E%3Ccircle%20cx%3D%2276%22%20cy%3D%2210%22%20r%3D%222%22/%3E%3Ccircle%20cx%3D%2276%22%20cy%3D%2232%22%20r%3D%222%22/%3E%3Ccircle%20cx%3D%2276%22%20cy%3D%2254%22%20r%3D%222%22/%3E%3Ccircle%20cx%3D%2276%22%20cy%3D%2276%22%20r%3D%222%22/%3E%3Ccircle%20cx%3D%2298%22%20cy%3D%2210%22%20r%3D%222%22/%3E%3Ccircle%20cx%3D%2298%22%20cy%3D%2232%22%20r%3D%222%22/%3E%3Ccircle%20cx%3D%2298%22%20cy%3D%2254%22%20r%3D%222%22/%3E%3Ccircle%20cx%3D%2298%22%20cy%3D%2276%22%20r%3D%222%22/%3E%3C/svg%3E");background-repeat:no-repeat;background-position:left -190px bottom -190px,right -200px top -170px,right 7% bottom 70px;background-size:440px,520px,108px}
@media (max-width:640px){#how,#faq{background-size:300px,300px,80px}#pricing{background-size:380px,24px,300px}#work{background-size:380px}}

/* ---------- Round 7: paper logo + smoother on laptops ---------- */
.brand img{width:40px;height:auto}
@media (max-width:640px){.brand img{width:36px}}
.io img{width:106px;height:auto;filter:drop-shadow(0 14px 18px rgba(168,35,63,.25))}
/* fewer full-screen repaints: no blur behind the header, no animated shadows or gradients */
header.scrolled{backdrop-filter:none;-webkit-backdrop-filter:none;background:var(--blush)}
.tagpill{backdrop-filter:none;-webkit-backdrop-filter:none;background:rgba(255,247,247,.95)}
.wk .play{backdrop-filter:none;-webkit-backdrop-filter:none;background:rgba(43,11,18,.35)}
.promo{animation:none;background-size:100% 100%}
.hero::before{animation:none}
.tagpill i{animation:none;box-shadow:0 0 0 3px rgba(224,66,86,.18)}
@keyframes vsbeat{50%{transform:scale(1.07)}}
.row,.rh{backface-visibility:hidden}
/* animations stop while their section is off screen */
.is-away .row,.is-away .rh,.is-away .rh b,.is-away .vs-mid,.is-away .t-price .off{animation-play-state:paused}
.wk.has-media{color:#fff}
.wk.has-media>video{z-index:0}
.wk.has-media::before{content:"";position:absolute;inset:0;z-index:1;background:linear-gradient(180deg,rgba(20,5,8,.4),transparent 28%,transparent 50%,rgba(20,5,8,.78));pointer-events:none}
.wk.has-media>.tg,.wk.has-media>div{position:relative;z-index:2;color:#fff}
.wk.has-media small{color:rgba(255,255,255,.85)}

/* ===== Checkout: intake form first, then Stripe ===== */
.tier>button.btn{padding:13px 22px;font-size:15px;margin-bottom:18px}
.co-step[hidden]{display:none!important}
@media (max-width:640px){.cmp-table table{min-width:0;font-size:14px}.cmp-table th,.cmp-table td{padding:14px 12px}.cmp-table th{font-size:11px;letter-spacing:.08em}.cmp-table td:first-child{font-size:15px}.cmp-table .us{font-size:14.5px}}
@media (max-width:520px){.co-steps li{font-size:12px;padding:4px 10px 4px 4px}.co-steps li::before{width:20px;height:20px}}
dialog.co{border:0;padding:0;border-radius:24px;width:min(640px,calc(100vw - 24px));max-height:calc(100dvh - 24px);background:var(--paper);color:var(--ink);box-shadow:0 40px 90px -30px rgba(31,7,12,.7);overflow:auto}
dialog.co::backdrop{background:rgba(31,7,12,.6)}
dialog.co[open]{animation:coin .35s var(--ease)}
@keyframes coin{from{opacity:0;transform:translateY(16px)}}
.co-in{padding:clamp(20px,4vw,36px)}
.co-top{display:flex;align-items:center;justify-content:space-between;gap:12px;margin-bottom:18px}
.co-steps{list-style:none;margin:0;padding:0;display:flex;gap:8px;counter-reset:cs;flex-wrap:wrap}
.co-steps li{counter-increment:cs;display:inline-flex;align-items:center;gap:8px;font-size:13px;font-weight:600;color:var(--ink-soft);padding:6px 12px 6px 6px;border-radius:999px;background:rgba(168,35,63,.06)}
.co-steps li::before{content:counter(cs);display:grid;place-items:center;width:22px;height:22px;border-radius:50%;background:#fff;color:var(--berry);font-size:12px}
.co-steps li.on{background:var(--berry);color:#fff}
.co-steps li.on::before{color:var(--berry)}
.co-x{flex:none;width:38px;height:38px;border-radius:50%;border:1px solid var(--line);background:transparent;color:var(--ink);font-size:24px;line-height:1;cursor:pointer}
.co-x:hover{background:var(--blush)}
.co-step h2{font-size:clamp(28px,4vw,40px);margin:0 0 6px}
.co-step h2 em{color:var(--berry)}
.co-sub{margin:0 0 20px;color:var(--ink-soft);font-size:15px}
#intake{display:grid;gap:14px}
#intake.tried :invalid{border-color:var(--hot);background:#fff}
.ck{display:flex;gap:10px;align-items:flex-start;font-weight:400;font-size:14.5px;line-height:1.45;cursor:pointer}
.ck input{flex:none;width:20px;height:20px;padding:0;margin:1px 0 0;accent-color:var(--berry)}
#intake.tried .ck input:invalid{outline:2px solid var(--hot);outline-offset:2px}
.ck a{color:var(--berry)}
.co-err{margin:0;min-height:1.2em;font-size:14px;font-weight:500;color:var(--hot)}
.co-acts{display:flex;gap:10px;flex-wrap:wrap;justify-content:flex-end;margin-top:6px}
.co-acts .btn{padding:13px 22px;font-size:15px}
.co-acts .btn[disabled]{opacity:.5;cursor:not-allowed;transform:none;box-shadow:none}
.co-sum{display:grid;gap:14px;margin-bottom:12px}
.co-due{background:#fff;border:1px solid var(--line);border-radius:18px;padding:18px 20px;display:grid;gap:2px}
.co-due span{font-size:12px;letter-spacing:.12em;text-transform:uppercase;font-weight:600;color:var(--ink-soft)}
.co-due b{font-family:var(--display);font-size:clamp(34px,5vw,44px);letter-spacing:-.04em;line-height:1.05}
.co-due small{color:var(--ink-soft);font-size:14px}
.co-budget{margin:0;font-size:14.5px;color:var(--ink-soft)}
.co-budget b{color:var(--ink)}
.co-list{margin:0;display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr);gap:8px 16px;font-size:14.5px;border-top:1px solid var(--line);padding-top:14px}
.co-list dt{color:var(--ink-soft)}
.co-list dd{margin:0;font-weight:500;overflow-wrap:anywhere}
.co-fine{margin:12px 0 0;font-size:12.5px;color:var(--ink-soft);text-align:right}
@media (max-width:520px){.co-list{grid-template-columns:1fr;gap:2px}.co-list dd{margin-bottom:8px}.co-acts .btn{flex:1 1 100%}.co-fine{text-align:left}}

/* ===== Closing band: more ads instead of the contact form ===== */
#more{background:var(--plum);color:#FCEBED;overflow:hidden}
#more h2 em{color:#F58E9C}
.more-head{position:relative;z-index:3;display:flex;flex-direction:column;align-items:center;text-align:center;gap:12px}
.more-head p{margin:0;color:#D6AFB5;max-width:32em}
.more-tape{position:relative;z-index:2;display:grid;gap:18px;margin:clamp(32px,5vw,52px) 0;-webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent)}
.more-cta{position:relative;z-index:3;display:flex;flex-direction:column;align-items:center;gap:16px;text-align:center}
.more-cta p{margin:0;color:#D6AFB5;font-size:15px}
.more-cta p a{color:#F8C6CD}
@media (max-width:640px){.more-tape{gap:12px}}
.more-end{position:relative;z-index:3;display:flex;flex-direction:column;align-items:center;text-align:center;gap:14px}
.more-end p{margin:0 0 8px;color:#D6AFB5;font-size:18px}
.more-end small{color:#D6AFB5;font-size:14px;margin-top:6px}
.more-end small a{color:#F8C6CD}

/* ===== Real ads inside the sliding hero rows (ads/hero-1, hero-2) ===== */
.clip.vid{padding:0;background:#2B0B12}
.clip.vid::after{display:none}
.clip.vid video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;display:block}
.clip.vid canvas{position:absolute;inset:0;width:100%;height:100%;display:block;background:center/cover no-repeat}

/* ===== Vertical Reels in wide Our work tiles: square crop on the right, blurred fill behind ===== */
.wk.vert>img.vbg{position:absolute;inset:-24px;width:calc(100% + 48px);height:calc(100% + 48px);object-fit:cover;filter:blur(22px) brightness(.5) saturate(1.2);z-index:0}
.wk.vert>video{left:auto;right:0;width:auto;height:100%;aspect-ratio:1/1;max-width:55%;box-shadow:-18px 0 40px -10px rgba(20,5,8,.55)}
.wk.vert>div:last-child{max-width:48%}
@media (max-width:640px){.wk.vert>video{max-width:50%}.wk.vert>div:last-child{max-width:52%}}

/* ===== Loading states ===== */
#co-pay.is-loading{cursor:progress;opacity:.85}
#co-pay.is-loading svg{display:none}
#co-pay.is-loading::after{content:"";width:16px;height:16px;border-radius:50%;border:2px solid currentColor;border-right-color:transparent;animation:spin .7s linear infinite}
@keyframes spin{to{transform:rotate(360deg)}}
.clip.vid,.wk.has-media{background-color:#3A1520}
.clip.vid video,.wk.has-media>video{background:transparent}
.nf{min-height:60vh;display:flex;flex-direction:column;justify-content:center}
.nf-cta{display:flex;flex-wrap:wrap;gap:12px;margin-top:18px}

.clip.vid[data-ad]{background:#3A1520 url(ads/sm/atlas.jpg) var(--bp)/var(--bs) no-repeat}
.atlas{position:fixed;left:0;top:0;width:2px;height:2px;opacity:.01;pointer-events:none;z-index:-1}
/* The background tiles sit under the fade, so their drop shadows were never seen but cost a repaint each frame */
.tape .clip{box-shadow:none}
/* The centre fade used to be a mask plus opacity on the moving background, which made the browser redraw the
   whole hero every frame. A still overlay in the page colour gives the same look for almost no cost. */
.tape{-webkit-mask-image:none;mask-image:none;opacity:1}
.tape::after{content:"";position:absolute;inset:0;z-index:3;pointer-events:none;background:radial-gradient(ellipse 52% 46% at 50% 46%,rgba(251,234,236,1) 0%,rgba(251,234,236,1) 38%,rgba(251,234,236,.79) 70%,rgba(251,234,236,.4) 100%)}
@media (max-width:640px){.tape{opacity:1}.tape::after{background:radial-gradient(ellipse 52% 46% at 50% 46%,rgba(251,234,236,1) 0%,rgba(251,234,236,1) 38%,rgba(251,234,236,.81) 70%,rgba(251,234,236,.45) 100%)}}
/* The sliding background is one pre-rendered video now (ads/sm/bake-*.mp4) with the centre fade baked in */
.tape.baked::after{display:none}
.bake{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;display:block;background:#FBEAEC}
/* Background ads are sharp still frames for now (ads/still/), sliding on the GPU */
.clip.vid[data-still]{background:#3A1520 center/cover no-repeat}

/* v56: bigger hero tiles, staggered Our work bento, more tier color */
.clip{height:266px}
.clip.r{width:150px}.clip.w{width:474px}.clip.p{width:214px}
@media (max-width:640px){.clip{height:168px}.clip.r{width:95px}.clip.w{width:299px}.clip.p{width:134px}}
@media (min-width:901px){
.wall{grid-template-rows:repeat(12,128px)}
.wall .g1{grid-column:1/3;grid-row:1/5}.wall .g2{grid-column:1;grid-row:5/9}.wall .g3{grid-column:2;grid-row:5/9}
.wall .g4{grid-column:1/3;grid-row:9/11}.wall .g5{grid-column:1/3;grid-row:11/13}
.wall .g6{grid-column:3;grid-row:1/6}.wall .g7{grid-column:3;grid-row:6/11}
.wall .g8{grid-column:4;grid-row:1/3}.wall .g9{grid-column:4;grid-row:3/8}.wall .g10{grid-column:4;grid-row:8/11}
.wall .g11{grid-column:3/5;grid-row:11/13}.wall .g0{display:none}
}
.tier.t2{background:#FBE3E8}
.tier.t3{background:#F1E2EE;border:1px solid rgba(110,38,90,.28);--acc:#7A2E63}
.tier.t3 .ic{color:#7A2E63}
.tier.t3 .badge{background:#A8641A;color:#fff}

/* v57: Dominator in a warm blush that sits with the crimson (replaces plum) */
.tier.t3{background:#FCEAE2;border:1px solid rgba(168,64,40,.24);--acc:var(--berry)}
.tier.t3 .ic{color:var(--berry)}